Class Notes

Final Evaluation for Eng lll

Andrew Serafim

English lll

29 April 2013

Evaluation

     In English lll I have come to be familiar with many topics, some previously known and some new. We have discussed the importance of rhetoric, the writing process, critical thinking, reading, oral communication, and digital technologies. Throughout this semester the class, my group and myself as an individual have been challenged to use these topics to become better at writing.

     How can you even talk about English without thinking of the writing process? In this semester we have delved deeper into just what the writing process is comprised of and used it to pull our ideas from imagination and put into text form. The writing process begins with the six core steps pre-writing, drafting, revising, proofreading, publishing and reviewing. Here is a mind map I developed to go into more details about the writing process. Within these steps there are many other sub categories but they all work towards the goal of “what do you want to communicate”. Without this question there would be no need to writing at all. Communication is the foundation of interactions with each other as humans, as cultures, and just about any successful relationship.

     Anyone looking to help there communication skills should look into the process of writing, just knowing the steps will help you in more ways than “just writing a paper”. This ties in with critical thinking. Critical thinking is basically the writing process in your mind. Going through the processes of evaluating how something should be said or how to interpret an idea all fall under critical thinking. Here is an example of critical thinking being implemented to come up with a draft for a paper my group and I composed this semester. These two steps will vastly enhance your communication skills if you grasp them and can help in a broad spectrum of instances in your life. Another topic that can enhance your critical thinking and writing processing skills is rhetoric.

     Knowing about rhetoric has changed my life. Before this English class I had heard of the term but was not familiar with just how much I interact with rhetoric in my daily life. Now whenever I see a commercial or view an article I can pick up on the subtle, or sometimes not subtle, use of rhetoric. It gives me a feel of almost being “in the know” and helps me understand some points people are trying to make. An easy way to help remember rhetoric is the Rhetorical Triangle. This is a simple process of knowing who the author is, what their message is and what audience they are trying to connect with. Those three things pave the way to really helping you know how to pick the rhetoric out of certain situations, or media. Rhetoric is used today in many forms and one form we looked closely at was in digital technologies.

     With digital technologies rhetoric can be incorporated seamlessly. Not sure what I mean by that? Just turn on the TV and wait for a commercial. All commercials follow the rhetorical triangle, otherwise there would be no use for them. Commercials are trying to sell an idea, there is an author/ company that is trying to influence an audience/ consumer. It is easy when you know what words are substituted (like consumer) then you can pick out the rhetoric easily. Digital technologies are everywhere, the internet is full of reviews and ideas people have shared. Smartphones allow you to have access to almost anything and with that you get people’s opinions, reviews and ideas. All of these things are a part of communication and even if the person putting them out on the internet doesn't know it, they are using forms of the writing process, critical thinking and rhetoric.

     Or course with the increase in technology focused in the digital world some people, it seems, have lost the ability to communicate orally. Oral communication is another topic we covered in this semester. We use digital devices to communicate so often that sometimes people lack the skills it takes to hold a conversation or they become nervous when speaking in front of others. Learning techniques like deep breathing and anxiety relaxation can really help improve your oral communications skills. Deep breathing also allows you to take time to evaluate what you have just heard/ seen and focus your attention on the topic at hand. The benefits of deep breathing cross all boundaries in life and help reduce health as well as in oral communication.

     I feel that I have some strengths and weaknesses in the topics we covered this semester. I feel that I excel in conceiving the ideas that I would like to share with others but sometimes have difficulty in wording them in the most efficient way. That is why I value all the topics that we have covered and look forward to expanding more upon each of them now that I am aware of what the basics of the topics consist of. I sometimes struggle with oral communication due to frustration of not being understood or lack of knowing how to convey myself in certain situations. I will continue to use the ideas and techniques gained from our class discussion on this topic. I also feel that my writing skills have improved from learning the correct process of steps to go through before finishing a paper. Drafting a paper and then coming back to proofread and edit the paper really helps me catch any flaws or unwanted information before I turn it in or publish it. Overall I feel that I have changed my perspective on certain topics because of some of the ideas that were introduced to me in this class and I enjoy the new outlook that has come with those changes.

iPhone 5 Review

iPhone 5 is the best "smartphone" on the market. The Apple brand not only brings a professional quality to your life but also provides numerous outlets for support while allowing you to protect your information with free software updates and virus protection. The iPhone 5 has become one of the most well known phones and has made an impact, not only on the smartphone market, but also on everyday consumers that have purchased one. Once you have tried using the iPhone 5 it is easy to see why it has an edge on all of the other competitors. The numerous reasons why the iPhone 5 is so popular and common is because of the user friendly software and unique features that are preinstalled and the availability of almost anything your mind can imagine.

The iCloud is a great feature included with the iPhone 5. The iCloud feature is part of the iOS software system that comes with your iPhone 5. You are able to also download iCloud on other Apple devices you own and can save and access any data uploaded to the Cloud from any of your devices. With iCloud your files are saved on Apple's servers which are similar to using an online e-mail, only you can save so much more than text documents. If you are using iCloud with your Apple devices then your information is automatically saved when you are in range of wi-fi services. The reason this is important is because if you accidentally delete a file you need you can go into iCloud and retrieve the file. This makes sure you don't have to worry about losing the information on your phone. With iCloud you can now save time and space on your devices without having to worry about tedious file transfers between your phone and your computer. Another option with iCloud is being able to have your music with you whenever you need it, no matter what Apple device you are currently on. When deciding if the Iphone 5 is the smart-phone for you iCloud is just one of the features that makes that decision easier.

Another fantastic option the iPhone 5 offers is its panorama feature in the camera setting. Panorama is defined in many phrases such as, unbroken view, whole region, and wide view. It now allows the user to take multiple pictures and the iPhone will put it all together into one larger scaled photo. For example if you are taking a picture of a bridge and you want to capture the entire architecture, you can. When you open the camera application on the phone, select options and tap on "Panorama", once the setting has been applied you can take the entire picture. The option allows for you to scroll the phone left to right and as you do so the iPhone is taking multiple pictures and combining them into one large image.

FaceTime is an amazing feature that is preinstalled on your iPhone 5, no need to set up a special account or screen name, which saves you time right from the beginning. The Facetime feature allows you to make video calls with anyone you choose and the iPhone's front facing camera allows for your friends and family to see you while you chat with them. Apple's software makes using the Facetime feature flow seamlessly with calls by allowing you to just tap a button while in a phone call and switching to Facetime. This feature can even be utilized in the corporate environment with conference calls, saving your company time and money. And now Facetime can be used anywhere, with Apple updating the app so that you can stream your video calls over your cellular service and are not limited to just using wi-fi. Features like Facetime can help add the finishing touch to your decision on purchasing an iPhone.

In today's market there are so many choices with smartphones that it can be difficult to make a decision. When doing research on the top selling phones on the market the iPhone 5 stands out with more apps, features and overall performance. Other phones like the iPhone's leading competitor, the Samsung Galaxy S3 have some features that are not included with the Iphone 5. For starters, the Galaxy S3 has different software and therefore doesn't make you conform to Apple's unique methods of use. Also, some features, like the popular "S-beam", allows you to transfer files with the tap of your Galaxy S3 phone to another Galaxy S3 phone, which brings file sharing to a whole new level. While you can get this feature on your iPhone 5 with an app created to do this, some people like the convenience of having it pre-set and not having to worry about downloading an app. Another feature that can be troublesome with the iPhone 5 is that the battery cannot be easily changed out for a new one when it does not hold a charge as well as it once did (and changing the battery voids your warranty). Phones like the Galaxy S3 do allow for the capability to change out their batteries so you can have consistent battery power when you need it. The pros of the iPhone 5 seem to outweigh the cons of the Galaxy S3 but it all depends on what you want in a phone.

Evaluation Draft

Evaluation

Andrew Serafim

English lll

                In English lll I have come to be familiar with many topics, some previously known and some new. We have discussed the importance of rhetoric, the writing process, critical thinking, reading, oral communication, and digital technologies. Throughout this semester the class, my group and myself as an individual have been challenged to use these topics to become better at writing.

                How can you even talk about English without thinking of the writing process? In this semester we have delved deeper into just what the writing process is comprised of and used it to pull our ideas from imagination into text form. The writing process begins with the six core steps pre-writing, drafting, revising, proofreading, publishing and reviewing. Within these steps there are many other sub categories but they all work towards the goal of “what do you want to communicate”. This pretty much sums up the writing process, without this question there would be no need to writing at all. Communication is the foundation of interactions with each other as humans, as cultures, and just about any successful relationship.

Anyone looking to help there communication skills should look into the process of writing, just knowing the steps will help you in more ways than “just writing a paper”. This ties in with critical thinking. Critical thinking is basically the writing process in your mind. Going through the processes of evaluating how something should be said or how to interpret an idea all fall under critical thinking. These two steps will vastly enhance your communication skills if you grasp them and can help in a broad spectrum of instances in your life. Another topic that can enhance your critical thinking and writing processing skills is rhetoric.

Knowing about rhetoric has changed my life. Before this English class I had heard of the term but was not familiar with just how much I interact with rhetoric in my daily life. Now whenever I see a commercial or view an article I can pick up on the subtle, or sometimes not subtle, use of rhetoric. It gives me a feel of almost being “in the know” and helps me understand some points people are trying to make. An easy way to help remember rhetoric is the Rhetorical Triangle. This is a simple process of knowing who the author is, what their message is and what audience they are trying to connect with. Those three things pave the way to really helping you know how to pick the rhetoric out of certain situations, or media. Rhetoric is used today in many forms and one form we looked closely at was in digital technologies.

With digital technologies rhetoric can be incorporated seamlessly. Not sure what I mean by that? Just turn on the TV and wait for a commercial. All commercials follow the rhetorical triangle, otherwise they would be no use for them. Commercials are trying to sell an idea, there is an author/ company that is trying to influence and audience/ consumer. It is easy when you know what words are substituted (like consumer) then you can pick out the rhetoric easily. Digital technologies are everywhere, the internet is full of reviews and ideas people have shared. Smartphones allow you to have access to almost anything and with that you get people’s opinions, reviews and ideas. All of these things are apart of communication and even if the person putting them out there doesn't know it, they are using forms of the writing process, critical thinking and rhetoric.

Or course with the increase in technology focused in the digital world some people, it seems, have lost the ability to communicate orally. Oral communication is another topic we covered in this semester. We use digital devices to communicate so often that sometimes people lack the skills it takes to hold a conversation or become nervous when speaking in front of others. Learning techniques like deep breathing and anxiety relaxation can really help improve your oral communications skills. Deep breathing also allows you to take time to evaluate what you have just heard/ seen and focus your attention on the topic at hand. The benefits of deep breathing cross all boundaries in life and help reduce health as well as in oral communication.

I feel that I have some strengths and weaknesses in the topics we covered this semester. I feel that I excel in conceiving the ideas that I would like to share with others but sometimes have difficulty in wording them in the most efficient way. That is why I value all the topics that we have covered and look forward to expanding more upon each of them now that I am aware of what the basics of the topics consist of. I sometimes struggle with oral communication due to frustration of not being understood or lack of knowing how to convey myself in certain situations. I will continue to use the ideas and techniques gained from our class discussion on this topic. I also feel that my writing skills have improved from learning the correct process of steps to go through before finishing a paper. Drafting a paper and then coming back to proofread and edit the paper really helps me catch any flaws or unwanted information before I turn it in or publish it. Overall I feel that I have changed my perspective on certain topics because of some of the ideas that were introduced to me in this class and I enjoy the new outlook that has come with those changes.

Oral Communication mind map

Mind Maps

Learned in English 111

Reflections on Research of Ray Puglia

Reflections on Research

Andrew Serafim

English 111

Using the method of gathering information from actual artifacts was an interesting process that I have never taken advantage of before. Using the artifacts found in the trunk my group and I were able to construct a general timeline of Ray Puglia’s life. Being able to discuss the items found with my group allowed everyone to have input and insight into what the items really could mean. Some of the people in my group had more knowledge on some of the items than I did, such as the medals that Ray had been awarded. Keeping notes helped to allow me to come back to the project and pick up right where I stopped, which was convenient to not have to do all the research again. At the beginning of this research project my group and I were gathering lots of information, later we were able to step back and piece things together to make sense of what information we had gathered.  Having other groups input as well as Professor Brandon’s knowledge of Ray helped make sense of some areas our group was struggling to figure out. Opening up questions to the whole class was a useful way to clarify our findings and see what others had found. Knowing what major events were happening during Ray’s life really helped to put some of the items from his trunk into perspective. Knowing he was going through wars and having background history on those wars helped define the kind of life Ray had. 

Ray Puglia Biography Works Cited

Biography Works Cited

Andrew Serafim

English 111

4/11/13

All information came from Professor Brandon's trunk that was used to find details of Ray Puglia's life.

Some other information came from classmates, who found additional things from the trunk.

Ray Puglia Biography

Ray Puglia Biography

Andrew Serafim

Eng 111

4/9/13

          Ray Carmine Puglia’s life cannot be summed up easily as one might think. Who was Ray Puglia? What did he enjoy? How did he live? These are all questions that are asked to find the answers of who Ray was. After carefully sifting through some of Ray’s belongings, evidence has come together to give us a small clip of who was behind the name, who was behind the artifacts.

          Ray Carmine Puglia was born on May 10^th 1915 into an Italian Catholic family. His faith stays with him throughout all of his experiences in life. Ray was patriotic and served his country for many years of his life. Enlisting into the Marine Corp before World War II Ray was a part of the “Dog Company”, which was a Battalion of the 24^th Marines focused on heavy weapons.  Ray also went on to serve during the Korean War and the Vietnam War which had heavy influences on his way of life. During these wars Ray received two purple hearts for his commitment to helping others.

          Ray was married to Eva Stavler, who was 21 years his senior. Eva was also a part of the military. She enlisted into the Naval Reserves in 1918. Ray and Eva lived many places throughout their lives including Philadelphia and later Jacksonville NC until Eva passed away on April 17^th 1969. Ray remarried later to Elizabeth Johnson and raised a family with her until he passed away from lung cancer.

          These small glimpses into the life of Ray help us to connect with him through some of his most personal and life changing events. Hardly does this sum up every detail of Ray’s life but is more of an overview into what he dealt with. The evidence clearly supports the notion that Ray Puglia was a caring friend, enthusiastic for life and patriotic towards his country. 

Research Notes on Ray Puglia's Trunk

Research Notes 

Conclusion: Had a wife named Eva Stabler Marie Puglia that was born on Feb. 19th 1894, enlisted in the naval reserve in 1918 and passed away on April 17th 1969.

Evidence: pictures, hospital card, memorial service card, notes

Conclusion: Was born May 10th 1915, was Italian and Catholic, was in WWII the Korean War and Vietnam War, Lived in Philadelphia and 2275 Onslow Rd. Jacksonville NC, was in the 4th division marines, was in the 1st battalion 24th marines "dog company" ground unit machine gun and mortars, Died from lung cancer/ emphysema

Evidence: Purple hearts, address on mail from white house, dog tags, pay stubs, Identification card, metals, key chain, books, Professor stated from knowing Ray

Conclusion: Had a second wife named Elizabeth Johnson

Evidence: New years card

Paper One Final Version

Taco Bell commercial rhetorical analysis

Andrew Serafim

English 111

March 21st, 2013

          Juxtaposition is commonly used by rhetoricians in advertising. It is a practice that helps make a memorable advertisement that continues with a person's thoughts and brings them back to wanting a product. Not only is this a common form of advertisement used in the new Taco Bell Super Bowl 2013 commercial but we also see the use of other rhetorical devices at play. There are strong efforts made to incorporate Ethos, Logos, and Pathos into this commercial to draw the attention of the viewer and turn the viewer into a consumer of the idea that Taco Bell represents. It is clear that time and effort were put into research to target a specific group of individuals to connect with and sell to that targeted group, in this case that group is in the age range of teens to middle aged adults. Looking closely into the details of this commercial bring forth the brilliant use of rhetoric in advertisement. Keeping with the theme of “living in the moment” the Taco Bell commercial has masterfully used common rhetorical devices such as juxtaposition, Kairos, Ethos, Logos, and Pathos to really stand out among all of the other commercials developed.

          One of the first ideas presented in this commercial is that you are never too old to have fun. This is a common underlying feeling in the younger generation and is a great example of juxtaposition being used to connect an audience to a message. (Brandon) They accomplish this in the commercial by replacing typical teenagers with older aged people and having the older people do some of the same things that the younger generations find amusing. At the same time this juxtaposition is being used we have another rhetorical device playing in the background of the events going on, that is known as Kairos. Kairos is an ancient Greek word meaning the right or opportune moment.(Freier) We see Kairos through out the whole commercial and it is basically the very essence of the commercial, a few examples are the older people taking advantage of “living in the moment” and having fun despite their age. The fact that they are acting younger then they truly are is another example of Kairos at play and then there are the obvious examples of when one of the elderly men gets a tattoo and one of the elderly women kisses a younger man while at the club. But these two rhetorical devices are still only a part of the commercial, there are other factors that come into the making of this commercial as a strong example of rhetoric.

          The next area that can be analyzed is the use of Ethos or the Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.(Weiss) This is used in the commercial to establish credibility with the audience the commercial is trying to target. Once again by having the older people doing things that are typical of a younger generation Ethos is established because the younger generation can connect to the ideas being presented. There is also Ethos established in the way that the older people are dressed like a younger generation and have a tendency to do things they could “get caught” for. The feeling of independence and having fun with friends is a strong ideology that younger generations adhere to and can connect well with. This is all centered around going out to eat after having a night full of fun, and the place to go according to this commercial, is Taco Bell.

          With the use of Logos or topics of rational argument or the arguments themselves, the rhetorician uses rationality to convey an idea in this commercial.(Liddell) One way this is done is providing information that is “in the background” of what is really happening during the course of the groups night, an example being that the group is out late and able to eat because Taco Bell is open late. This is a rational statement to many people that are out late and are hungry and therefore looking for somewhere to eat. This is a strong statement that will be in the mind of the viewer the next time they catch themselves out late and hungry.

          Another rhetorical device used is Pathos. Pathos is a Greek term that represents an appeal to the audience's emotions.(Walker) Pathos can be seen in almost all aspects of this commercial, from the “feel” of having a group of friends you can have fun with and be yourself around to the emotion of humor associated with the scene or the commercial, older people acting like a younger generation. Another reinforcement of Pathos is the song in the background. Although it is sung in Spanish in the commercial it is a song that has recently been played on the radio and on stations that are typically aired for the younger generation. This can give the viewer a feeling of comfort if they enjoy the song itself without even having anything to do with Taco Bell and by doing that it will make them more comfortable with the idea that Taco Bell is a good choice. Another way that Pathos can be an influence is the actual setting that the commercial will be viewed in. If the viewer is with friends and their friends find the commercial amusing that can have an emotional impact on the viewers thoughts as well. All of these aspects are thought about when creating advertisements, even the colors used in the commercial will reestablish the viewer with the product. In the club scene there are vibrant colors shown and that can be a reminder for anyone that is familiar with the Taco Bell logo since the logo is lit with vibrant colors.

          Throughout the whole commercial the viewer's mind picks up on these aspects of rhetoric even if they do not know it. From the humor and the entertainment value to the placement of signage and use of emotions the rhetorician in charge of developing the advertisement connects the targeted audience to the product they are trying to sell. Lots of money is spent on research to have the perfect “feel” to an advertisement and make sure that the “feel” stays with the viewer for as long as possible so that the next time they are in the market for, in this case Taco Bell, they will remember that Taco Bell is the right choice when you are hungry late at night.

Paper One, Final Version, Works Cited

Works Cited

    Brandon, Stephen English 111 class notes

     Freier, Mark (2006) "Time Measured by Kairos and Kronos"

     

     Liddell, Henry George and Robert Scott, An Intermediate Greek–English Lexicon

     Walker, Robyn  Strategic Business Communication: For Leaders -  Google Books

     Weiss, Piero and Taruskin, Richard, "Music in the Western World: A History in Documents" (1984)

Peer feedback for revisions of first draft of paper one

Peer feedback for first draft (Jacob)

The first draft I read was for Jacob. In Jacob's draft he has great information about the creators of the commercial and gives a conclusive image of what the creators of the commercial had in mind for the product they are trying to promote. I feel his paper reads smoothly and has very minimum corrections needed. 

Peer feedback for first draft (Sarah)

The second draft I read was for Sarah. I feel that Sarah's makes great progress with her first draft. Some of the parts become confusing with the use of "they" being used to mean different groups of people without specification but overall I feel that the draft reads well and established the goal of what the commercial is about. With minimum corrections this draft can become a well written paper. 

Memo

Super Bowl Commercial Memo

To: English 111

From: Andrew Serafim

Date: Feb 27, 2013

Subject: Super Bowl Commercial

The group that I am in has decided to use Rhetorical Analysis on the Taco Bell commercial that aired during the Super Bowl 2013. The general consensus was that this commercial would provide the most information need to complete our task of writing an analysis style paper. Other reasons why we chose this commercial were because we all enjoyed watching it and could see breaking down the information in the commercial to the level that we needed.

Some of the techniques we will use to analyze the commercial will include the use of Rhetorical devices such as looking at the commercial and trying to “pull out” the Ethos, or ethical content. We will also be looking for the logical points being made, or Logos, and we will try to find what emotional responses are caused from the commercial, or Pathos. A few other devices used to review and analyze the commercial will be the way the creators used Kiaros and Chronos to their advantage.

In summary, the group that I am included in will be using Rhetorical Analysis in the form of Ethos, Logos, Pathos, Kiaros and Chronos to break apart and review the Taco Bell commercial that aired during the Super Bowl 2013.  

First Draft, Paper One

Draft of Taco Bell commercial rhetorical analysis

          The use of juxtaposition as a rhetorical tool is not a new idea in advertising. It is a common practice in making a memorable advertisement that continues with a person's thoughts and brings them back to wanting a product. Not only is this common advertisement practiced used in the new Taco Bell Super Bowl 2013 commercial but we also see the use of other rhetorical devices at play. There are strong efforts made to incorporate Ethos, Logos, and Pathos into this commercial to draw the attention of the viewer and turn the viewer into a consumer of the idea that Taco Bell represents. It is clear that time and effort were put into research to target a specific group of individuals to connect with and sell to that targeted group, in this case that group is in the age group of teens to middle aged adults. Looking closely into the details of this commercial bring forth the brilliant use of rhetoric in advertisement.

          One of the first ideas presented in this commercial is that you are never too old to have fun. This is a common underlying feeling in the younger generation and is a great example of juxtaposition being used to connect an audience to a message. They accomplish this in the commercial by replacing typical teenagers with older aged people and having the older people do some of the same things that the younger generations find amusing. At the same time this juxtaposition is being used we have another rhetorical device playing in the background of the events going on, that is Kairos. Kairos is an ancient Greek word meaning the right or opportune moment. We see Kairos thought the whole commercial and is basically the very essence of the commercial, a few examples are the older people taking advantage of “living in the moment” and having fun despite their age. The fact that they are acting younger than they truly are is another example of Kairos at play and then there are the obvious examples of when one of the elderly men gets a tattoo and one of the elderly women kisses a younger guy while at the club. But these two rhetorical devices are still only a part of the commercial, there are other factors that come into the making of this commercial a strong example of rhetoric.

          The next area that can be analyzed is the use of Ethos or the Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology. This is used in the commercial to establish credibility with the audience the commercial is trying to target. Once again by having the older people doing things that are typical of a younger generation Ethos is established because the younger generation can connect to the ideas being presented. There is also Ethos established in the way that the older people are dressed like a younger generation and have a tendency to do things they could “get caught” for. The feeling of independence and having fun with friends is a strong ideology that younger generations adhere to and can connect well with. This is all centered around going out to eat after having a night full of fun, and the place to go according to this commercial, is Taco Bell.

          With the use of Logos or topics of rational argument or the arguments themselves, the rhetorician uses rationality to convey an idea in this commercial. One way this is done is providing information that is “in the background” of what is really happening during the course of the groups night, an example being that the group is out late and able to eat because Taco Bell is open late. This is a rational statement to many people that are out late and are hungry and therefore looking for somewhere to eat. This is a strong statement that will be in the mind of the viewer the next time they catch themselves out late and hungry.

          Another rhetorical device used is Pathos. Pathos is a Greek term that represents an appeal to the audience's emotions. Pathos can be seen in almost all aspects of this commercial, from the “feel” of having a group of friends you can have fun with and be yourself around to the emotion of humor associated with the scene or the commercial, older people acting like a younger generation. Another reinforcement of Pathos is the song in the background. Although it is sung in spanish in the commercial it is a song that has recently been played on the radio and on stations that are typically aired for the younger generation. This can give the viewer a feeling of comfort if they enjoy the song itself without even having anything to do with Taco Bell and by doing that it will make them more comfortable with the idea that Taco Bell is a good choice. Another way that Pathos can be an influence is the actual setting that the commercial will be viewed in. If the viewer is with friends and their friends find the commercial amusing that can have an emotional impact on the viewers thoughts as well. All of these aspects are thought about when creating advertisements, even the colors used in the commercial will reestablish the viewer with the product. In the club scene there are vibrant colors shown and that can be a reminder for anyone that is familiar with the Taco Bell logo since the logo is lit with vibrant colors.

          Throughout the whole commercial the viewers mind pics up on these aspects of rhetoric even if they do not know. From the humor and the entertainment value to the placement of signage and use of emotions the rhetorician in charge of developing the advertisement connects the targeted audience to the product they are trying to sell. Lots of money is spent on research to have the perfect “feel” to a advertisement and make sure that the “feel” stays with the viewer for as long as possible so that the next time they are in the market for, in this case Taco Bell, they will remember that Taco Bell is the right choice when you are hungry late at night.

Uno Bueno Vita

The Good Life