Super Bowl
Commercial Memo
To: English 111
From: Andrew Serafim
Date: Feb 27, 2013
Subject: Super Bowl Commercial
The group that I am in has decided to
use Rhetorical Analysis on the Taco Bell commercial that aired during
the Super Bowl 2013. The general consensus was that this commercial
would provide the most information need to complete our task of
writing an analysis style paper. Other reasons why we chose this
commercial were because we all enjoyed watching it and could see
breaking down the information in the commercial to the level that we
needed.
Some of the techniques we will use to
analyze the commercial will include the use of Rhetorical devices
such as looking at the commercial and trying to “pull out” the
Ethos, or ethical content. We will also be looking for the logical
points being made, or Logos, and we will try to find what emotional
responses are caused from the commercial, or Pathos. A few other
devices used to review and analyze the commercial will be the way the
creators used Kiaros and Chronos to their advantage.
In summary, the group that I am
included in will be using Rhetorical Analysis in the form of Ethos,
Logos, Pathos, Kiaros and Chronos to break apart and review the Taco
Bell commercial that aired during the Super Bowl 2013.
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